Tooth Whitening Special for Spring and Summer25/09/07

Not only do you recieve a combination of both "In Chair" Tooth Whitening and an "At Home" kit for $990, but for the first 10 new patients we will take another $100 off tooth whitening plus you will also recieve a free cosmetic consultation.
Spring and Summer Tooth Whitening Special

Tooth Whitening Now $99006/09/07

We are running a special price for our tooth whitening it is now $990, plus we are offering a $100 discount for those patients who are referred to us via the internet.
Tooth Whitening Now $990

Dr Adam Alford Rated Expert on Ezine Articles16/08/07

Cosmetic Dentistry, What is it all about?

Every dental advertisement you see mentions Cosmetic Dentistry. It is the new catch cry of the dental professional in the 21st century, but what does it really mean.

Cosmetic Dentistry or Aesthetic dentistry is a rather broad description for dental procedures that improve or enhance a patients smile and so therefore their dental appearance. Remember though that not all cosmetic dentistry needs to be expensive, or it doesn’t mean complete ‘Dental makeovers’. A true cosmetic dentist is one that just carries out all of their treatment not only to a high functional level but also to a high cosmetic level. If you have a dentist who has cosmetic prowess then by the time you see them year in year out, and you replace fillings etc as they fail, then in the end you will have a beautiful long lasting cosmetically pleasing smile.

To read more on Cosmetic Dentistry please view the link below or http://ezinearticles.com/?Cosmetic-Dentistry,-What-Is-It-All-About?&id=644823
Cosmetic-Dentistry, What is it All About?

ADA concerned over sports drinks aimed at kids under 1326/06/07

The ADA has expressed concern over Gatorade’s Australian launch this week of its “world first” sports drink specifically targeting children under 13, “the tween market”. It is particularly disappointing given that company executives made verbal assurances to the association less than a year ago that children were not a prime market for its sports drinks.

Experts pour cold water on Gatorade Kelly Burke Consumer Affairs Reporter May 3, 2007 Sydney Morning Herald 03/05/07 www.smh.com.au

"WHEN we're done, tap water will be relegated to showers and washing dishes." The messianic ambitions of Gatorade's former American president came a step closer to being realised in Australia this week, with the launch of a "world first" sports drink targeting children under 13. But the product has not impressed nutritionists and dentists, who say the sugary acidic beverages are contributing to childhood obesity and poor dental hygiene.

Of perhaps even greater concern is the way Gatorade Active Under13s is being promoted as an alternative to water, with claims by the manufacturer that its product is more effective at rehydrating children after sport.

The Australian Dental Association said Gatorade's first foray into the "tween" market was particularly disappointing, given executives from the company had made verbal assurances to the association little more than a year ago that children were not a prime market for its sports drinks.

Dr Derek Lewis, the chairman of the association's Oral Health Committee, said there was evidence showing that the acid content in sports drinks was contributing to dental erosion and dissolving the hard enamel.

In the promotional material for the new sports drink, Simone Austin, the consultant dietitian to the Australian cricket team, is quoted as saying: "For very active kids, water is not enough."

ADA Supports Fluoride in Bottled Water05/06/07

The Australian Dental Association Inc (ADA) supports the addition of fluoride to bottled water.

“Recent calls by the Prime Minister, John Howard, and Choice Magazine to consider the addition of fluoride to bottled water are supported by the ADA.

Last year, a survey of fluoride content in still bottled water was published in the Australian Dental Journal. The average level was less than 10% (.08 part per million) of the optimum (1.00 part per million)” says Dr John Matthews, President of the ADA.

“The impact that consumption of non-fluoridated bottled water has on teeth is difficult to determine. It has to be taken in context with the consumption of other beverages that have grown recently in popularity. The intake of carbonated drinks, fruit juice and sports drinks places an individual at far greater risk of tooth decay than the consumption of non-fluoridated water.

However, the ADA suggests there is a potential link between increasing decay rates in children and teenagers and increased consumption of non-fluoridated water. The ADA believes bottled water should be fluoridated and that the fluoride content should be clearly marked on the label.

Many parents give young children filtered tap water. Parents should be aware that some filters (reverse osmosis) remove fluoride. The ADA believes manufacturers of filter systems should clearly stipulate a filter’s capacity to remove fluoride.

The overall ADA strategy recommended to prevent childhood caries (tooth decay) is:

• Use fluoride daily – in drinking water and toothpaste